NYNAME's 2005 Spring Conference was held on June 12-15 at Canandaigua Inn on the Lake.


2005 Conference Speakers



Roseanne Romero,
Director of Professional Development
Unlimited Coaching Solutions

Ms. Romero is the Director of Professional Development at Unlimited Coaching Solutions in Pittsford, NY. Prior to joining Unlimited Coaching, she was an elementary teacher before working in academic and career development roles for both RIT and George Washington University.

Ms. Romero's presentation, "Put Time on Your Side," examined the five steps to facilitate change, defining goals and priorities, the 12 components to time management and creating an action plan to accomplish these things.

Michael J. Grygiel,
Esq.
McNamee, Lochner, Titus & Williams, P.C.

Mr. Grygiel is a principal in McNamee, Lochner, Titus & Williams, P.C. in Albany, NY, and is Chair of the firm's First Amendment/Media Defense Practice Group. He is also primary outside counsel to the New York Newspaper Publishers Association. His practice concentrates in defending print and electronic broadcast media clients.

Mr. Grygiel spoke about NYNPA's 24/7 free legal hotline, as well as several legal issues facing the newspaper advertising industry, including: commercial speech versus non-commercial speech in terms of constitutional protection, defamation concerns, the right to refuse advertising based on content, alcohol-related ads, housing ads and gambling and lottery ads.

Jerome L. Wilson,
Esq.

Mr. Wilson presently serves as outside Counsel to the New York Newspaper Publishers Association. Prior to his work with NYNPA, he served as an attorney with a prominent national law firm and as a New York State Senator and CBS television news commentator. Mr. Wilson has also worked as a classified and display advertising salesman.

Mr. Wilson discussed the millions of dollars being spent on political campaigns, focusing on how little of that goes to newspapers. He zoomed in on the 2006 political races, talked in detail about online campaign ads and the diversity and impact that they offer.

Diane Kennedy,
President
New York Newspaper Publishers Association

Ms. Kennedy is the President of the New York Newspaper Publishers Association in Albany, NY. Prior to that, she was the Association's Director of Governmental Affairs and Communications. She became Chief Executive Officer of the New York Newspaper Advertising Services in 1994. She was also a reporter for The Record in Troy before leaving in 1988 to work for Rensselaer County Executive John Bruno.

Ms. Kennedy provided a New York State legislative update, which included details of the revision of the Freedom of Information Act. She also discussed possible advertising revisions, including changes with public notices.

Jeff Deitz,
VP Newspaper Relations
The Newspaper Network

Mr. Deitz is VP Newspaper Relations for The Newspaper Network in Atlanta, GA. He has over 40 years experience in the newspaper business, from managing advertising sales at a college newspaper to sales and management positions at various newspapers. He has also been involved with Landon Associates, Ocean County Media and the McClatchy Corporation.

Mr. Deitz gave a presentation on negotiating with third party providers. He discussed advertising decisions, the third party pitch and counter measures to it, the field factor and other principles in the process of negotiation.

Bob Curley, Division President
Susan Murad, Vice President and Director of Communications
Citizens Bank

Prior to joining the then Charter One Bank in 1999, Mr. Curly served as Vice Chairman of KeyBank, where he had previously been President of four different banks within that organization. He is also involved in numerous civic and community organizations.

Prior to working with Citizens, Ms. Murad was Communications Director for Hobart and William Smith Colleges in Geneva, NY and was in marketing-communications at RIT's National Technical Institute for the Deaf, and at Finger Lakes Community College.

Mr. Curly and Ms. Murad gave an update on the transfer of Charter One to Citizens and gave a brief history of Citizens Bank. They discussed the bank's goals and practices in terms of customers, colleagues and the community.

Rob Marchiony,
Executive Director
League of Women Voters New York State

Mr. Marchiony has been with the League of Women Voters for eight years, the last two as Executive Director. He joined the organization as the coordinator for Balancing Justice, a citizen engagement project. He also convened a statewide citizen discussion on public education financing and organized Students Inside Albany.

Mr. Marchiony discussed the mission of the League as a non-partisan organization. He also laid out strategic initiatives for the 2006 elections, which include a voter's guide, series of articles, issue specific brochures, first vote information for students and statewide debates.

Bob Provost,
Marketing Director
Times Union, Albany

Mr. Provost talked about next year's election, which with the number of offices up for election/re-election, only happens every twelve years. He called for a NYNAME political taskforce that would create a statewide voter awareness campaign, would include ROP and online, the development of youth citizenship skills, development of statewide pricing and would include the cooperation of all newspaper departments. This initiative will be presented to the publishers at the NYNPA Convention in August.

 

Roundtable Discussions



Facilitator Scott Osswald, Advertising Manager at The Gazette in Schenectady, led the discussion where different programs and ideas were shared concerning advertising sales staff compensation. Different types of sales contests and motivation techniques were also discussed. It was a preat way to learn what other newspaper sales managers were doing and what was working and what to avoid.

New Business Development
Facilitator Patrick Hurley, Business Development Manager at The Post-Standard in Syracuse, led the discussion that focused on overall revenue and market share growth within the current model. Topics covered in this session included the necessity of non-traditional revenue sources given current revenue trends, how to attract and keep motivated salespeople, the success rate of niche publications both in paper and stand alone in bringing in new advertisers, and the effectiveness of frequency and bundle packages with incentives to secure business that may be at risk.

Great Ideas


The Great Ideas session provides attendees with an opportunity to share with others revenue-generating ideas, concepts promotions and projects. Each attendee brings with them an example of such a promotion that worked at their newspaper. Over the years, the Great Ideas session has evolved into one of the biggest draws of the conference. Each year brings with it fresh concepts and stories of how ideas from past conferences have been implemented and were successful.




One of the most important aspects of the conference is the networking opportunities that it offers. This year, attendees embarked on wine tasting and dinner at Bully Hill Vineyards, cocktails and dinner at Belhurst Castle, the annual advertising awards banquet, and engaged in the annual golf and fishing tournaments.



Jeff and Kathryn Deitz tasting wine at Bully Hill



Mike Anderson, Advertising Director of the Cortland Standard, Doug Hill, Advertising Director of The Leader-Herald in Gloversville and Karl Davis, General Manager of Dunkirk's Observer at Bully Hill Vineyards.





Wine tasting at Bully Hill Vineyards



President Pam Copeland and Advisory Council member Burr Morris present Past-President, former Treasurer and Advisory Council member Sean McNamara with a gift upon his resignation from the Council.



Golfers Mike Anderson, Patrick Hurley, Larry Chiott, Jim Fitzgerald, Leni Chiott, Joe Entelisano, Sean McNamara and Dennis McCleary take part in the annual NYNAME Golf Tournament.





Participants in the annual golf tournament take a break from the action.