Advertising Competition

Each year, NYNAME recognizes newspapers and their advertising staff for their hard work and talents in newspaper advertising with an awards competition.

NYNAME has announced the winners of its 2010 Advertising Competition. The winners were honored during the Awards Banquet at the 2010 Conference on Monday, May 17, 2010.

For a complete list of winners or to view the awards banquet slideshow click below:

- 2010 Press Release (Word, PDF)

- 2010 Awards Banquet Slideshow (PDF)

Click on the links below for more information regarding the 2010 Advertising Competition.

Eligibility | Sponsorship | Deadline | Entry Fee | Categories | Contest Rules | Judging Guidelines | How to Enter | Call For Entries Booklet | Awards Banquet Registration | 2009 Results

Eligibility

Eligibility is limited to members of the New York Newspapers Advertising & Marketing Executives (NYNAME), including all members of NYNPA.

Sponsorship

This contest is sponsored by the New York Newspapers Advertising & Marketing Executives, and is administered by the New York News Publishers Association.

Deadline

The deadline for submissions was Wednesday, March 10, 2010.

Entry Fee

There is no fee to enter the 2010 Advertising Competition.

Categories

  1. Newspaper Self Promotion - The newspaper self promotion is designed to “tell the story” of the newspaper or one of its services or accomplishments. The promotion may be targeted towards the reader, advertiser, or both. It may stress the advertising effectiveness of the newspaper, its public service involvement, or both.
  2. Black and White Ad - The black and white ad should offer the advertiser complete dominance and great emphasis should be placed on the copy and the illustrations used in the advertisement.
  3. Locally Prepared Color - A locally prepared color advertisement should take the form of process color or spot color. All art and copy for the ad must be created by the newspaper. This entry must be printed on the newspaper’s own presses. Both digital submission and an actual tearsheet are required.
  4. Ad Campaign - A campaign is a series of advertisements designed to help individual businesses create and maintain an easily identifiable image over a long period of time at a relatively low cost. All related ads should be submitted as one entry.
  5. Advertising Section - Newspaper Supplement - Printed on the newspaper’s presses on newsprint. Both digital submission and an actual tearsheet are required.
  6. Advertising Section - Specialty Supplement - Stitched/coated stock, etc. Both digital submission and an actual tearsheet are required.
  7. Promotional Literature - This entry should take the form of a rate card, brochure and/or media kit, sales kit. The presentation to the advertiser should be one of the paper’s most creative efforts.
  8. Community Service - Entries in this category should consist of newspaper sponsorship of an ad campaign, special section, or project that promoted the paper’s community, or a specific community event. Community projects sponsored by the newspaper (maps, guidebooks, flyers) must be designed and 51% controlled by the advertising department of that newspaper. Both digital submission and an actual tearsheet are required.
  9. Online Static Advertisement - Entries may consist of any non-moving advertisement created by your newspaper that appeared exclusively online on your newspaper’s website. Please submit digitally as a PDF or a JPG file.
  10. Online Animated Advertisement - Entries may consist of any animated advertisement created by your newspaper that appeared on your newspaper’s website. Both a digital submission (PDF or JPG file) and a URL linking to a working version of the animated ad are required.

Contest Rules and Information

  • Only entries published between January 1, 2009 and December 31, 2009 are eligible.
  • One entry per category, per newspaper.
  • Newspaper must be a NYNAME member to enter.
  • All entries must be submitted in the form of a PDF or JPG.
  • Some entries also require the submission of a URL or an actual tearsheet. Please refer to the category descriptions for additional information.
  • Agency and/or store prepared ads are not eligible and will be disqualified if entered.
  • Please note that a series of thematically related ads should be treated as one entry.
  • All entries become property of NYNAME and will not be returned.
  • First, second, and third place will be awarded for each category in each of the following circulation groups: Under 12,000; 12,000-25,000; 25,001-50,000; 50,001-100,000; and Over 100,000.
  • Winners will be announced on May 17, 2010 at the Awards Banquet, held in conjunction with the Third Annual Sales & Marketing Joint Conference in Saratoga Springs.

Judging Guidelines

First, second and third place entries will be selected in each category for each circulation class. If there are not enough entries in a category, only first and second place will be awarded. In some cases, due to having only one entry in one particular category, that entry will win by default. Winners will be determined on the basis of imagination, effective use of space and what the ad accomplished. Winning entries will be selected for their overall effectiveness, as determined by the judges. Contest judges are also asked to weigh any or all of the following factors when coming to a decision: appeal, design, use of color, any other techniques in attracting attention or motivational action.

How to Enter

Once again, all entries will be submitted online thanks to our friends at SmallTownPapers. Entering your submissions online is easy. Just follow these simple steps:

  1. Log on to betternewspapercontest.com
  2. Click on "Newspaper Login" in the upper left corner
  3. Select contest "2010 NYNAME Ad Contest"
  4. Select your newspaper
  5. Enter "BNC" as your temporary password , fill out your contact info, and submit your entries online!

Call For Entries Booklet

Click here to download the official Call for Entries booklet. (PDF)

Awards Banquet Registration

The Awards Banquet will take place in conjunction with the Third Annual Sales & Marketing Joint Conference in Saratoga Springs. The banquet is scheduled for Monday, May 17, 2010 at 6:30 PM at the Gideon Putnam Resort. To attend the banquet members may register for the entire conference or register for Monday only using this Registration Form.

2009 Advertising Competition Results

Each year, NYNAME recognizes newspapers and their advertising staff for their hard work and talents in newspaper advertising with an awards competition. Awards for the 2009 Advertising Competition were presented at an awards banquet on June 2, 2009, held in conjunction with the Second Annual Sales & Marketing Joint Conference in Canandaigua, New York.